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Certified Academy

A marketer's guide to TikTok

A comprehensive e-learning guide to TikTok for marketing and advertising professionals



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TBA
Online
USD 49
YES

TikTok has exploded onto our screens in recent years. The Chinese based social media platform, known as Douyin (抖音) and created by Bytedance in China, has become the destination for short form mobile users and has captured Gen Z audiences across the globe, from China and India to the USA. The app was one of the most downloaded in the world in 2019 with over 700 million downloads. However marketing and advertising professionals often fail to engage with the users in an authentic manner and in a way that really resonates with the consumer, and thus fail to exploit TikTok’s full potential.

Key learning outcomes:

  • To learn how to set up inside China (Douyin) and outside of China (TikTok)
  • Get an understanding of TikTok’s reach and potential
  • Learn how to create an effective channel for your brand
  • Run an effective campaign with KOLs
  • Have a comprehensive overview of the filming and editing tools the platform has to offer
  • Learn from case studies on launching effective TikTok marketing campaign


Course Syllabus

Module  1

An introduction to the platform

  • An overview of TikTok’s history and development
  • What is TikTok’s current reach and core demographic
  • How does TikTok work under the bonnet?
  • A guide to creating and verifying an account
  • How to personalize account and channel creation
  • An overview of views, likes, comments, shares and virtual coin
Module  2

TikTok & Douyin

  • Why the two platforms?
  • A look at the different features on the two platforms
  • A guide to TikTok’s e-commerce capabilities
  • How to set up a TikTok account
  • A look at live-streaming and full length features available
Module  3

Marketing and brand outreach

  • An overview of the tools available on the platform
  • Pay to play: a guide to in-feed native advertising
  • A guide to creating and verifying an account
  • Account personalization and channel creation
  • What is HTML5 interactive advertising and how to use correctly
Module  4

Key opinion leaders

  • What to look out for when choosing a KOL
  • How to engage with TikTok & Douyin’s key opinion leaders
  • Running an effective KOL promotion and sales campaign

           - Case study: KOL live streaming  campaign

Module  5

Publishing on TikTok & Douyin

  • A guide to editing content on TikTok
  • An overview of the features available trends within video marketing: 

          - Filters

          - Speed functions

          - Timers

          - Sound effects

  • A guide to editing content on the app
  • Creating authentic brand experiences
  • Using data to analysis content to optimize video and content
Module  6

Going viral on TikTok & Douyin

  • Case study: the key to successful #hashtag challenges
  • Case Study: successfully produced user generated content
  • How to create authentic TikTok moments
  • How to blends brand awareness with content and challenges

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice
Practical application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course any time, anywhere
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions

     

    Does participation in the course give you any vocational rights?

    No, we do not grant vocational rights. The course is of a training nature. It aims to broaden and deepen the knowledge of participants from given thematic areas, using the knowledge of the best experts. 

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations. 

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.