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Pre-order rate: USD49

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Certified Academy

Branded Podcasts: Grow Your Presence and Engagement

How can you extend your reach and what are the measurement metrics to look out for?



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Starting on 17 August 2020
Online
USD 49
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About the course:

Creating a podcast for your business is an amazing way to communicate the personality of your brand and build trust with potential customers. 

For a long time, the only way to do that was via the copy on your website.  And while it’s possible to pack words on (electronic) paper with tone it’s much easier to get that tone across with your voice. Podcasts are a great way to connect to your audience, build trust and position yourself as an authority. It’s a new channel to generate leads that has the capacity to create new audience segments. However, it does not just stop at creating podcasts. The capacity to market these podcasts rely heavily on understanding how streaming platforms work. 

In this online course, you will learn the A-Zs of podcast creation, from the technical aspects to creating content, and how to market it post-production. Join us and start creating audio works now.

Who should attend?

  • Social media/content marketing professionals 
  • Business owners
  • Entrepreneurs 
  • Creative consultants

 

Key learning outcomes:

  • Understand how podcasts can benefit your business 
  • Learning the pillars to creating compelling content for podcasts 
  • Marking strategies for podcast visibility 

Course content

  • 8+ hours of on-demand training and instruction videos 
  • Flexible and mobile learning mode 
  • 100% online course 
  • Certificate upon completion of a post-course evaluation

Trainer

Jeremiah Su

Director of Communications - Cinema Vérité Pictures Group
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Course Syllabus

Module  1

Personalising Podcasts for your target market

In this module, as we introduce you to into the world of podcasts, you will also the importance of understanding your audience and catering your podcast episodes and formats to their listening habits. This is the first step to creating content your audience will love.

  • What is a podcast?
  • Common podcast formats
  • Understanding your target audience
Module  2

Creating the right mood

As podcasts only focus on the sense of listening, podcast creators have to be sensitive with the kind of atmosphere they can create with their podcast. From understanding equipment and the tone of voice you and any guest speakers you might bring on; these details will help you nail the production.

  • Using the right equipment
  • Setting up your podcasting space
  • Approaching your delivery – dos and don’ts
Module  3

Value-add content

This module will focus on the kind of content you can create. You will learn the important pillars of audio storytelling in order to develop a rich podcast content that can appeal and keep your audience listening. 

  • Curating your language and tone for the ear
  • Including guest speakers – who, when, why?
  • Discovering a new angle to old stories
Module  4

Increasing your audience engagement

This module will touch on ways you can create engagement and participation in your podcast. By creating segments or pockets that allow for audience participation, you will be able to develop a keener interest in your audience and use this channel to collect more feedback.

  • Post production participation vs live participation
  • Creating audience generated segments
  • How to avoid turning your podcast into a panel discussion
Module  5

Marketing your podcast to increase visibility

So you’ve created your podcast, now what? This module will help you create a marketing plan to push out your podcast and increase its visibility to reach new audience segments. Through an understanding of iTunes and Spotify as some popular streaming platforms, you will be able to:

  • Learn how to market your podcast
  • Understand the iTunes algorithm
  • Leverage on the Spotify algorithm 

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice
Practical application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course at any time and place convenient for you
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions

     

    What background knowledge is necessary?

    None! This course is appropriate for anyone interested in learning more about developing their own podcast.

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.