Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Creating a podcast for your business is an amazing way to communicate the personality of your brand and build trust with potential customers.
For a long time, the only way to do that was via the copy on your website. And while it’s possible to pack words on (electronic) paper with tone it’s much easier to get that tone across with your voice. Podcasts are a great way to connect to your audience, build trust and position yourself as an authority. It’s a new channel to generate leads that has the capacity to create new audience segments. However, it does not just stop at creating podcasts. The capacity to market these podcasts rely heavily on understanding how streaming platforms work.
In this online course, you will learn the A-Zs of podcast creation, from the technical aspects to creating content, and how to market it post-production. Join us and start creating audio works now.
Who should attend?
In this module, as we introduce you to into the world of podcasts, you will also the importance of understanding your audience and catering your podcast episodes and formats to their listening habits. This is the first step to creating content your audience will love.
As podcasts only focus on the sense of listening, podcast creators have to be sensitive with the kind of atmosphere they can create with their podcast. From understanding equipment and the tone of voice you and any guest speakers you might bring on; these details will help you nail the production.
This module will focus on the kind of content you can create. You will learn the important pillars of audio storytelling in order to develop a rich podcast content that can appeal and keep your audience listening.
This module will touch on ways you can create engagement and participation in your podcast. By creating segments or pockets that allow for audience participation, you will be able to develop a keener interest in your audience and use this channel to collect more feedback.
So you’ve created your podcast, now what? This module will help you create a marketing plan to push out your podcast and increase its visibility to reach new audience segments. Through an understanding of iTunes and Spotify as some popular streaming platforms, you will be able to:
None! This course is appropriate for anyone interested in learning more about developing their own podcast.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.