Course content
- 8+ hours of on-demand training and instruction videos
- Earn a certificate upon completion
- Flexible and mobile learning mode
- 100% online course
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Over 83% of Singaporeans are on Instagram each day. Indonesia has over 60 million active Instagram users. Thailand ranks within the top 10 in the world for social media usage. With increased connectivity and the proliferation of mobile, there has been an increase in people and customers online. The Asian region is expecting the largest digital growth in the next decade. As such, organisations have to start leveraging upon this new and often underutilised potential to create pipelines for their business.
This online course will focus on how you can maximise your Instagram account to go beyond strategic ad buys and sponsored posts. This involves publishing compelling content, engaging your followers and creating conversations as well as analysing your results.
By mastering the marketing strategy on one of the biggest growing social media channels, you will be able to replicate the principles across various other social media platforms, present and future.
Who should attend?
This module will focus on running through the basics of Instagram and what you need to convert your profile into one that stands out above the mess.
1.1 - Overall introduction about Instagram
1.2 - Types of Instagram accounts
1.3 - Value of Instagram
1.4 - How to create valuable Instagram Profile
1.5 - Section 1 Quiz
In this module, you are expected to learn how you can meet business objectives by understanding your target audience. By keeping the two in line, you will be able to grow your business and better brand yourself to the target demographic.
2.1 - Your brand/business proposition
2.2 - Define target audiences
2.3 - Develop a persona for target audiences
2.4 - Create content to attract your target audiences
2.5 - Section 2 Quiz
A lot of business Instagram profiles are static personas and have been wielded as tools for PR and campaign promotions. However, in order to maximise the value of their account, continue to grow the base, and create that more intimate relationship, organisations have to learn how to communicate with the audience with their content.
3.1 - Types of IG content
3.2 - Purpose of Content
3.3 - 5 Keys to create engaging content
3.4 - Samples of valuable content
3.5 - CTA-driven content
3.6 - IG content booster tactics
3.7 - Section 3 Quiz
This module focuses on offering you the next steps to growing beyond the basics of your instagram account. It’s no use to have good content without an engaged community behind it. By understanding how you can engage and interact with your followers, you will be able to extend your reach.
4.1 - Increase followers
4.2 - Engagement strategy
4.3 - Effective hashtag tactics
4.4 - Section 4 Quiz
Influencers play a big part in creating that attractive factor for your business’ branding. However, it’s not about finding the most popular influencer but one that’s a good fit for you. This module will focus on the ins and outs of influencer marketing.
5.1 - What is influencer marketing
5.2 - Identify the right influencers
5.3 - Approach influencers
5.4 - Section 5 Quiz
Although Instagram has made the buying of sponsored posts and ad-space seem easy and user friendly, having a robust strategy will ensure you’re maximising the returns of every cent spent. This module will focus on how you can test and develop your advertising strategy on Instagram.
6.1 - Types of IG ads
6.2 - Create value for ads
6.3 - How to increase ads responds
6.4 - Section 6 Quiz
Instagram is more than just an advertising platform. Beyond paying for paid advertising spots, organisations are able to harvest the data of engagement they have and thus channel it into their data warehouse for further analysis. Jumping off the analytics platform they offer, this module will teach you to evaluate and realign your business strategy on the fly
7.1 - IG Insight
7.2 - IG traffic tracking
7.3 - How to measure Engagement Rate (ER)
7.4 - Section 7 Quiz
Beyond creating a good brand image for yourself, how can all the effort you’ve poured into your instagram strategy help in the sales conversion? This module will teach you on the all-important next steps to extend that engagement into revenue growth.
8.1 - Build Relationship, Build Trust
8.2 - IG sales funnel
8.3 - Effective CTA to drive sales
8.4 - Be the popular shoutout
8.5 - Section 8 Quiz
None! This course is appropriate for anyone interested in learning more about developing their own Instagram social media marketing strategy.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining this course, you gain access to all materials, video lectures and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.