Pre-order rate: USD49

Standard rate: USD139

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

Effective Instagram Marketing to Build your Brand

Instagram is no longer a good to have, it’s a must have in building your brand for the new generation.

USD 49

About the course:

Over 83% of Singaporeans are on Instagram each day. Indonesia has over 60 million active Instagram users. Thailand ranks within the top 10 in the world for social media usage. With increased connectivity and the proliferation of mobile, there has been an increase in people and customers online. The Asian region is expecting the largest digital growth in the next decade. As such, organisations have to start leveraging upon this new and often underutilised potential to create pipelines for their business.

This online course will focus on how you can maximise your Instagram account to go beyond strategic ad buys and sponsored posts. This involves publishing compelling content, engaging your followers and creating conversations as well as analysing your results.

By mastering the marketing strategy on one of the biggest growing social media channels, you will be able to replicate the principles across various other social media platforms, present and future.

Who should attend?

  • Social media/content marketing professionals 
  • Entrepreneurs 
  • Business owners

Sign up for this course if you want to:

  • Understand how Instagram works: from basics to business 
  • Creating a brand persona to offer authentic experiences through Instagram 
  • Measuring success of your social media marketing strategy 

Course content

  • 8+ hours of on-demand training and instruction videos 
  • Earn a certificate upon completion 
  • Flexible and mobile learning mode 
  • 100% online course 


Peggy Kuo

Founder, Promo2Asia Pte Ltd and Promo2China

Course Syllabus

Module  1

Introduction to Instagram

This module will focus on running through the basics of Instagram and what you need to convert your profile into one that stands out above the mess.

1.1 - Overall introduction about Instagram

1.2 - Types of Instagram accounts 

1.3 - Value of Instagram 

1.4 - How to create valuable Instagram Profile 

1.5 - Section 1 Quiz 

Module  2

Your target audience and persona

In this module, you are expected to learn how you can meet business objectives by understanding your target audience. By keeping the two in line, you will be able to grow your business and better brand yourself to the target demographic.

2.1 - Your brand/business proposition

2.2 - Define target audiences

2.3 - Develop a persona for target audiences 

2.4 - Create content to attract your target audiences

2.5 - Section 2 Quiz 


Module  3

Successful Instagram content strategy

A lot of business Instagram profiles are static personas and have been wielded as tools for PR and campaign promotions. However, in order to maximise the value of their account, continue to grow the base, and create that more intimate relationship, organisations have to learn how to communicate with the audience with their content.

3.1 - Types of IG content

3.2 - Purpose of Content

3.3 - 5 Keys to create engaging content

3.4 - Samples of valuable content

3.5 - CTA-driven content

3.6 - IG content booster tactics

3.7 - Section 3 Quiz 

Module  4

Optimising your Instagram account

This module focuses on offering you the next steps to growing beyond the basics of your instagram account. It’s no use to have good content without an engaged community behind it. By understanding how you can engage and interact with your followers, you will be able to extend your reach.

4.1 - Increase followers

4.2 - Engagement strategy

  • Engagement group

4.3 - Effective hashtag tactics

  • Hashtag apps

4.4 - Section 4 Quiz

Module  5

Influencer Marketing

Influencers play a big part in creating that attractive factor for your business’ branding. However, it’s not about finding the most popular influencer but one that’s a good fit for you. This module will focus on the ins and outs of influencer marketing.

5.1 - What is influencer marketing

5.2 - Identify the right influencers

5.3 - Approach influencers

5.4 - Section 5 Quiz


Module  6

Leveraging Instagram ads response.

Although Instagram has made the buying of sponsored posts and ad-space seem easy and user friendly, having a robust strategy will ensure you’re maximising the returns of every cent spent. This module will focus on how you can test and develop your advertising strategy on Instagram.

6.1 - Types of IG ads

6.2 - Create value for ads

  • Key factors that determine the value of IG ads

6.3 - How to increase ads responds

  • Define the initial demo group
  • Create A/B testing
  • Tracking and action

6.4 - Section 6 Quiz

Module  7

Evaluating progress with analytics

Instagram is more than just an advertising platform. Beyond paying for paid advertising spots, organisations are able to harvest the data of engagement they have and thus channel it into their data warehouse for further analysis. Jumping off the analytics platform they offer, this module will teach you to evaluate and realign your business strategy on the fly

7.1 - IG Insight

7.2 - IG traffic tracking

7.3 - How to measure Engagement Rate (ER)

7.4 - Section 7 Quiz


Module  8

Monetising Instagram

Beyond creating a good brand image for yourself, how can all the effort you’ve poured into your instagram strategy help in the sales conversion? This module will teach you on the all-important next steps to extend that engagement into revenue growth.

8.1 - Build Relationship, Build Trust

8.2 - IG sales funnel

8.3 - Effective CTA to drive sales

8.4 - Be the popular shoutout

8.5 - Section 8 Quiz

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialist
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice.
Practical application
Teaching materials and recordings with the lecturer's comments will show you how to implement basic mental health and wellbeing initiatives straight away.
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course at any time and place convenient for you.
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download.
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions


    What background knowledge is necessary?

    None! This course is appropriate for anyone interested in learning more about developing their own Instagram social media marketing strategy.  

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining this course, you gain access to all materials, video lectures and online presentations.  

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.