Pre-order rate: USD49
Standard rate: USD129
*7% GST on above rates is applicable for Singapore residents.
About the course:
A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month.
Typically, a marketing plan will include these elements:
However, in order to get the marketing plan approved, the budget comes into question. Spending on marketing dollars can be very volatile but to secure the buy-in from the financial departments and management, you’d have to provide them indisputable ROI.
This online course will cover the different sections of the marketing plan and how you can elevate each of them one step further in order to convince your stakeholders to approve your project.
Who should attend?
The biggest reason for the lack of buy-in to any marketing plan is always budget. By refining your marketing objective in order to be able to align it to the bigger company objective as well as the financial objectives for the year, you will be able to create the need for marketing. This module will highlight to you how you can make that happen.
Numbers speak for itself. Harness your wealth of data and analytics to develop a compelling research report that can provide a more comprehensive understanding to the hows and whys of your marketing strategy. This module will teach you how you can prove optimum return on investment.
This module focuses on the importance of prioritising the important elements of your marketing strategy. Calling back towards your marketing objectives, you have to discern which elements are core to the overall plan and which are good additions. This allows for you to plan for multiple possibilities throughout the financial year should unexpected crisis strike.
Arguably the most important aspect of any marketing plan is to properly manage stakeholders’ expectations while creating confidence in your plan’s success. This module focuses on how you can forecast KPIs and track the success of your marketing plan and also communicate should you fall short of target.
None! This course is appropriate for anyone interested in learning more about developing their own marketing plan.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining this course, you gain access to all materials, video lectures and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.