Pre-order rate: USD49

Standard rate: USD139

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

Design a Winning SEO Game Plan

Climbing the ranks on your search engine page

USD 49

About the course:

Search engine optimisation (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results. Now, SEO is not a new concept. It has been one of the most important ways to establish a strong presence and visibility on search engines for more than 20 years. However, the best practices that worked 15, 10 or even 5 years ago are no longer as effective as they once were because things change. While this has generated rumours that SEO is dead, these reports are greatly exaggerated. SEO is alive and kicking. It has just developed a whole new set of best practices. So, this course will help you design a winning SEO game plan – whether you are a rookie or a veteran player.

Who should attend?

  • Entrepreneurs and business owners who wish to get more leads from Google search
  • Webmasters of corporate sites
  • SEO specialists in Web agencies
  • DIY SEO ninjas passionate about the mechanics of search
  • Digital marketing specialists and managers
  • Bloggers and influencers who want to acquire more organic site traffic
  • Other professionals who wish to improve their profile visibility on Google

Key learning outcomes:

  • Understand the fundamentals of how Google search works and learn how to do a DIY-audit of your website’s current SEO Health
  • Identify the right strategic keywords that match the search intent of your target audience, which includes the growing use of voice search in the Google App
  • Learn how to add value to your webpage outside of keywords usage as well as learn some of the best practices of crafting web pages that answer your searcher’s questions
  • Learn how to craft a SEO-friendly site architecture that improves the ranking of your website in Google’s SERPs as well as your website’s ranking in different countries
  • Identify ways in which you could prove the worth and quality of your web page to search engines as well as exploring aspects of off-page optimisation beyond link building
  • Get a brief introduction on the uses of Google Search Console to measure and improve your SEO performance

Course content

  • 8+ hours of on-demand training and instruction videos
  • Earn a certificate upon completion
  • Flexible and mobile learning mode
  • 100% online course


Greg Jarboe

President and Co-founder, SEO-PR

Course Syllabus

Module  1

Understanding the fundamentals of how Google search works

  • Crawling and indexing
  • Search algorithms
  • Useful responses
  • Google’s ongoing testing and changes
Module  2

Lean how to do a DIY-audit of your website’s current SEO health

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Global and Local SEO
Module  3

Identify the right Keywords for your SEO campaigns to outrank your competitors

  • Keyword Research Tools and Techniques 
  • Analyzing User Intent 
  • Growth in Voice Search 
  • Key principles in developing an effective keyword research strategy 
Module  4

Understand how Content affects SEO

  • Quality 
  • Keywords  
  • Freshness 
  • Answers 
  • Depth 
  • Images
  • Video 
  • News 
Module  5

Learn why Expertise, Authority, and Trust (EAT) may affect SEO.

  • Expertise  
  • Authority  
  • Trust 
  • “Your Money or Your Life” (YMYL) 
Module  6

Understand how HTML Code affects SEO

  • Titles 
  • Descriptions 
  • Structure 
  • Headings 
  • AMP 
  • Robots.txt 


Module  7

Understand how Site Architecture affects SEO

  • Crawlability 
  • Mobile-friendly 
  • Duplicate content 
  • Speed 
  • HTTPS 
  • URLs 
Module  8

Go global and improve your website’s ranking in different countries

  • Country and Language 
  • Locality 
  • User History 
  • User Experience 
Module  9

Understand how Link Building affects SEO

  • Value 
  • Anchor text 
  • Backlinks 
  • Sitemaps 
Module  10

Understand why Following Google’s Quality Guidelines is critical

  • Avoid Cloaking 
  • Avoid loading pages with Irrelevant Keywords 
  • Don’t use Scraped Content, which is Piracy 
  • Don’t participate in Link Schemes 
  • Don’t use Hidden Text or Links 
  • Avoid loading the top of the page with ads to an excessive degree 
Module  11

Learn how to use Google Search Console, formerly known as Webmaster Tools

  • Sign up for Search Console 
  • Add and verify your ownership of your site 
  • Read Google’s guide to using Search Console with your website 
  • Decide whether you want to learn more or hire an SEO expert  
Module  12

Learn how to respond to major algorithm updates

  • In 2011, Google launched the Panda algorithm update to reward quality content 
  • In 2012, Google launched the Penguin update to penalize link spam 
  • In 2019, Google applied BERT to understand “longer, more conversational queries” 
  • Knowing when to redesign your SEO game plan so you keep winning 

Design a Winning SEO Game Plan by Greg Jarboe

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
This course is based on the Know-See-Do principle. The completion of each individual module enables the quick implementation of specific activities in practice
Practical Application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course any time, anywhere
Certificate of completion
The certificate issued confirms the knowledge acquired by the participant and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions


    What background knowledge is necessary? background knowledge is necessary?

    None! This course is appropriate for anyone interested in learning more about SEO. 

    Are there any dates for in-person meetings? there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining this course, you gain access to all materials, video lectures and online presentations.  

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.