Course content
- 8+ hours of on-demand training and instruction videos
- Flexible and mobile learning mode
- 100% online course
- Certificate upon completion of a post-course evaluation
Sign up before 13 July 2020 to enjoy our pre-order rate.
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
While the world of data has been unequivocally important to marketers in evaluating performance, making the necessary changes and improving business growth efficiency, too much focus on the structured data surrounding the business can leave a vulnerable gap in our understanding and relationship with our customers.
By looking into the qualitative, unstructured data made available now with the use of social media and customer feedback, marketers will be able to pinpoint the reasons behind certain consumer actions taken when it comes to interacting with your business. This creates a richer, deeper understanding to the reasons why trends or habits exist. Unstructured data can help bridge the gap between different touchpoints in your consumer journey and provide a more seamless experience.
Therefore, marketers need to fully leverage their data and create insights that can convince your organisation to act. In this online course, we will focus on how you can collect unstructured data, manage it into deliverable insights and turn those insights into actionable projects.
Who should attend?
There are many ways you can manipulate around your unstructured data but rather than hoping to unearth some new insight, you would do well in narrowing your focus of research to reveal the sort of information you might need.
In this module, we go beyond what unstructured data means and where you can find it. In order to be able to churn a non-biased report, we have to be able to cut through a large swath of your consumers. Therefore, learn how to effectively mine here.
This module will focus on the different ways you can go about collecting your unstructured data. We will go through the pros and cons of each method to be able to advice you on what works best for your research.
There are many programs available out there to be able to do the aforementioned data collection for you. This module will focus on a few platforms to be able to highlight some key differences for you to find one that fits your organisation’s performance.
Once you’ve gotten all your data sorted to be able to meet your marketing objective, it’s time to prepare the report. Know how to segment your insights to create a natural flow in the research. This module will highlight how you can present data in a compelling way.
Now comes the hardest part. The purpose of harnessing all these data is to be able to target areas that could be boosted by a marketing initiative or campaign. Now, it’s time to convince them to buy into your plan. In this module, we will teach you some of the do’s and don’ts in pitching to be able to develop a strong skill-set for public speaking and presenting.
Some foundational knowledge in data analytics specific to your current work function would be helpful in this course.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.