Course content
- 8+ hours of on-demand training and instruction videos
- Flexible and mobile learning mode
- 100% online course
- Certificate upon completion of a post-course evaluation
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
While the world of data has been unequivocally important to marketers in evaluating performance, making the necessary changes and improving business growth efficiency, the gap in our understanding of what it can do to optimise processes, improve return of investments and maximise profits remain to be large.
By looking into the depths of data collected across the various phases on your customer’s journey, marketers will be able to pinpoint the reasons behind certain consumer actions taken when it comes to interacting with your business. This creates a richer, deeper understanding to the reasons why trends or habits exist. Leveraging on these data-driven insights are how you can elevate your digital marketing strategy to work for your business.
Therefore, marketers need to fully leverage their data and create insights that can convince your organisation to act. In this online course, we will focus on how you can refine your data collection to boost your digital marketing capabilities.
Who should attend?
Understanding the intersection between the two is critical in the process of optimising your digital marketing channels. Data-driven marketing is the future and the foundations of your digital efforts begin here.
A digital campaign doesn’t begin and end with a singular ad being showcased to an internet goer. Deep dive into the processes involved in order to be able to improve your conversion rate by using data you collect along the way.
Building rich customer profiles is the core of data collection. It’s only through these meaningful insights are organisations able to pinpoint the right offerings and pre-empt the needs of their customers. Therefore, this module will focus on the data you need for such profiles.
Using digital platforms and social media is a surefire way to engage your digital marketers but how can we be sure the work out there is worthwhile for your business? By delving into the numbers behind the words, you’ll be able to evaluate if you need to pivot your digital marketing direction.
Delve into the world of analytics with this module. As marketers, we’re oftimes offered these numbers without much context so this is your chance to understand what goes on behind the scenes to improve your adspend conversion.
The question we’re asking is this module is how can we be better? What should marketers do in order to break the mold and go beyond the same old insights and analytics you’ve gotten from your data. What can you do to make data work for you?
This module will show you practical ways in which you can achieve the above. By getting your hands on the raw data, you can shape and sculpt it to give you the answers you did not think you need but sorely do.
Further refine your data analytics knowledge in this module. Learn the ways in which you can unearth new insights, and pioneer fresh understandings of your customers by looking at data in innovative ways.
Further unearth the mines of your data collection in this module by putting to use everything you have learned before into a tangible strategy that could help a marketer’s first priority: improving the return of investment for your business.
Some foundational knowledge in data analytics specific to your current work function would be helpful in this course.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.