Course content
- 8+ hours of on-demand training and instruction videos
- Flexible and mobile learning mode
- 100% online course
- Certificate upon completion of a post-course evaluation
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Social video marketing is part of the plan designed to increase social activity and audience engagement. This is a big aspect of an integrated marketing communications strategy. Therefore, brands that are able to execute their plans well are those that can create a rich, engaging video that generates a market outreach on its own. This draw towards viral videos is only possible through the combination of compelling video storytelling and a strong social video marketing strategy.
There are many reasons why social video marketing is in the trend right now and a few of those include:
In this unique online course, you will learn both these pillars to create a successful social video marketing strategy that can help boost your business growth and generate new leads and market outreach for you.
Who should attend?
In this module, we will recall the basic framework of an integrated marketing strategy and how video can play a part into elevating it one step further. There will be a focus on the different trends we are seeing and how they can be leveraged to boost your own business strategy
This module focuses on the different pillars of video storytelling and how you can generate content that resonates with your audience. By learning what their journey with your business is like, you are able to target the touchpoints that could be highlighted and enhanced through video.
From equipment to creating content that can be user-generated, this module will teach you how you can create a video marketing strategy without blowing your budget. The beauty of video is capturing the authenticity of the moment and that doesn’t need big spending to do.
In this module, you will learn how to improve engagement through video content and how you can generate a social outreach through your video through the use of call to action. This module will go through case studies of organisations that have done this successfully.
Videos are very multi-faceted. From increasing earned media clicks to funnelling into sales, understand how you can create a video marketing strategy that hits all these points to grow your business and maximise your video marketing strategy.
This last module will focus on some technical knowledge in producing a great video. Now that you’ve understood the theory behind video storytelling, you will learn how to pull off your vision in this session.
None! This course is appropriate for anyone interested in learning more about developing their own video content for social media.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.