Pre-order rate: USD49

Standard rate: USD139

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

The Makings of a Viral Video

Content you can create on just your phone for your business growth

USD 49

About the course:

Social video marketing is part of the plan designed to increase social activity and audience engagement. This is a big aspect of an integrated marketing communications strategy. Therefore, brands that are able to execute their plans well are those that can create a rich, engaging video that generates a market outreach on its own. This draw towards viral videos is only possible through the combination of compelling video storytelling and a strong social video marketing strategy. 

There are many reasons why social video marketing is in the trend right now and a few of those include: 

  • Videos create trust
  • Videos are great ROI
  • Videos appeal to mobile
  • Videos boost conversion and sales 
  • Videos increase audience engagement 

In this unique online course, you will learn both these pillars to create a successful social video marketing strategy that can help boost your business growth and generate new leads and market outreach for you. 

Who should attend?

  • Social media and digital marketing professionals
  • Business owners
  • Entrepreneurs

Key learning outcomes:

  • Breaking down the importance of video to an integrated marketing strategy 
  • Recognising the key components of a compelling video 
  • Developing your own successful social video marketing strategy 

Course content

  • 8+ hours of on-demand training and instruction videos 
  • Flexible and mobile learning mode 
  • 100% online course 
  • Certificate upon completion of a post-course evaluation

Course Syllabus

Module  1

Enhancing your marketing strategy

In this module, we will recall the basic framework of an integrated marketing strategy and how video can play a part into elevating it one step further. There will be a focus on the different trends we are seeing and how they can be leveraged to boost your own business strategy 

  • Framing your video within a marketing strategy 
  • Understanding the objective of the video
  • Trends within video marketing
  • Exercise on creating a business strategy
Module  2

Compelling video content

This module focuses on the different pillars of video storytelling and how you can generate content that resonates with your audience. By learning what their journey with your business is like, you are able to target the touchpoints that could be highlighted and enhanced through video. 

  • Video storytelling – what is it?
  • The pillars of video storytelling
  • Making it
  • Quiz on video storytelling
Module  3

Maximising ROI

From equipment to creating content that can be user-generated, this module will teach you how you can create a video marketing strategy without blowing your budget. The beauty of video is capturing the authenticity of the moment and that doesn’t need big spending to do.

  • Creating the budget for your video marketing strategy
  • Trends of viral videos and how we can mimic their success
  • Materials include a worksheet to detail the budget for your video project
Module  4

Call to Action

In this module, you will learn how to improve engagement through video content and how you can generate a social outreach through your video through the use of call to action. This module will go through case studies of organisations that have done this successfully. 

  • Social 
  • Quiz on the case studies
Module  5

Measuring the Metrics of Success

Videos are very multi-faceted. From increasing earned media clicks to funnelling into sales, understand how you can create a video marketing strategy that hits all these points to grow your business and maximise your video marketing strategy. 

  • Understanding online impressions and clickthroughs
  • How to convert them into sales
  • Worksheet on visualizing the different metrics of success
Module  6

Tips and Tricks

This last module will focus on some technical knowledge in producing a great video. Now that you’ve understood the theory behind video storytelling, you will learn how to pull off your vision in this session.

  • Dos for a well filmed video 
  • Things to avoid when filming video 
  • Practical demonstration of a good video

How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice
Practical application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course at any time and place convenient for you
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions


    What background knowledge is necessary?

    None! This course is appropriate for anyone interested in learning more about developing their own video content for social media.

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.