Sign up before 17 September 2020 to enjoy our pre-order rate.

Pre-order rate: USD49

Standard rate: US159

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

WeChat 101: a marketer's guide to the super-app

A 101 guide to the super-app's marketing capabilities

Starting on 17 September 2020
USD 49

You will learn not only a completed overview on China WeChat services and marketing, also on how you could take advantages from the WeChat platform and promote your business to Chinese potential customers. You will also have an opportunity to develop your own WeChat official account content strategy and planning, learn how to attract followers, and interact with likeminded participants. After the training, you will receive our step-by-step guide on how you could set up your own overseas WeChat OA (official account) using your business entity from Singapore.   

Don’t’ miss it!  

Key learning outcomes:

  • Know how to set up the WeChat super App 
  • Understand user & consumer behaviour on WeChat
  • How to create viral-able on WeChat
  • Learn how how social fission works on WeChat
  • Understand how foreign brands can sell to Chinese via WeChat

Course content

  • 8+ hours of on-demand training and instruction videos 
  • Flexible and mobile learning mode 
  • 100% online course 
  • Certificate upon completion of a post-course evaluation


Peggy Kuo

Founder, Promo2Asia Pte Ltd and Promo2China

Course Syllabus

Module  1

The all-in-one super APP

  • Introduction WeChat, trending, growth phase, key functions, etc.
  • Types of WeChat accounts, their differences and how they can be applied in marketing  – Subscription account, service account, corporate account, and mini-program (小程序)
  • Recently trending and development of WeChat: WeVideo ( 微视), WeEComm, Social selling
  • WeChat for overseas business
  • Live demo of WeChat functions in video
Module  2

Followers - Who they are on WeChat, how to attract them, their user behavior

  • WeChat users overview
  • Behaviors of WeChat users – one day lifestyle illustration (video)
  • Most popular functions used on followers
  •  Tactics to attract followers
  • Engage with followers
Module  3

Content is King - How to create viral-able content on WeChat

  • Good examples of WeChat content
  • Insight tips on why those content is popular
  • WeChat content strategy and planning
  • Incorporating QR code to drive traffic and cross promo
  • Good WeVideo short-form video examples and how to drive followers (video demo)

Assignment: Map out your WeChat OA content strategy

  • Who you would like to target and reason? 
  • Content direction and topics (Content planning) 
  • Content format, types, creative idea 
Module  4

3-phrase approach to successfully attract and convert followers - “Cultivating”, “Seeding” and “Harvesting”

  • Introduction of 3-phrase approach
  • Practical examples for content seeding
  • Types of KOLs and KOCs
  • Effective strategy to engage KOLs / KOCs
  • Intro of social KOL tracking platform and interview (10 min)
Module  5

WeChat community / social “Fission”

  • What is WeChat community / social “Fission”
  • How it works and how it could drive high ROI marketing
  • Demo template of how social fission works on WeChat
  • Examples of types of fission: brand promo, campaign CTA, drive sales
Module  6

Social selling on WeChat –how foreign brands can sell to Chinese via WeChat

  • Options for foreign brands / merchants to sell on WeChat
  • How cross border eCommerce work for foreign brands 
  • Evaluation of WeChat Campaigns 

Bonus / Additional material:

How to apply overseas WeChat OA step-by-step guide 

  • Instruction on how to apply for WeChat OA yourself, step by step guide 


How does this online course work?

Real-life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
This course is based on the Know-See-Do principle. The completion of each individual module enables the quick implementation of specific activities in practice
Practical Application
Apply what you learn to real-life situations straight away with guidance from our detailed teaching materials and video recordings
Learn on-the-go
Materials are available 24/7 on our dedicated platform. Access your course anytime, anywhere
Certificate of completion
The certificate issued confirms the knowledge acquired by the participant and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions


    Does participation in the course give you any vocational rights?

    No, we do not grant vocational rights. The course is of a training nature. It aims to broaden and deepen the knowledge of participants from given thematic areas, using the knowledge of the best experts. 

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations. 

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.