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Peggy Kuo is the founder of Promo2Asia Pte Ltd and Promo2China, a digital management and marketing consulting service providing B2B2C or B2C digital management advisory and China digital strategy. With more than 18+ years of experiences in digital services, Peggy has proven track records in developing and managing many B2B2C/ B2C digital businesses at MNCs / SMEs across APAC region (with full P&L and team management responsibility), such as omni-channel consumer platform services, mobile services, digital marketing, and eCommerce in both APAC and China markets.

Key areas of Peggy’s expertise including:

• Digital Transformation
• Consumer-centric Digital Innovation
• Digital Communication, Branding and Marketing Strategy
• Go-to-China Digital Business and Marketing Strategy
• eCommerce Strategy and Operation
• International Digital Business Expansion
• Human Resource and Team Planning for digital operation
• P&L management
• Advisory for Singapore government’s grants and funding for SMEs (CDG, IE funding, BIF, etc.)

Clients that Peggy has worked with including Anchor (Kids), FWD, Blackrock, Singtel, NBC Universal, Hakuhodo, ECCO (China-based), JinJiang hotel group (China-based), Cisco (China-based), Unilever (China-based) and other SMEs.

Prior to her consulting experiences, Peggy was the senior executive / director at Discovery Channel, Singtel, Bridge Alliance, APD, etc. Peggy has worked extensively across Asia Pacific, Europe and USA and is well experienced in diverse-culture team management and operation.