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Certified Academy

WeChat 101: a marketer's guide to the super-app

A 101 guide to the super-app's marketing capabilities



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TBA
Online
USD 49
YES

WeChat is a platform unlike any other in China, or indeed the world and is much more than simply an app. The super-app can be used to hail cabs, order food and goods, book dentist appointments, communicate with friends, play games, pay credit card bills and much more. It can be no surprise that the app is a must when engaging with the Chinese consumer.

However, the sheer breadth and depth of the app can be daunting to marketers based outside of the mainland, resulting in them losing market share to native users or perhaps being drowned out altogether.

Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:

  • Use the WeChat platform effectively and efficiently
  • Gain a strong understanding of WeChat’s capabilities and what it can do for your business
  • Develop an effective marketing strategy to engage with consumers
  • Analysis the impact of WeChat campaigns and how to improve on them

Key learning outcomes:

  • Know how to set up a official WeChat account
  • Understand how best to personalize your account
  • Effectively target key audiences using the app using location based features and other tools
  • Engage with consumers using incentives and loyalty programmes
  • Understand how best to engage with KOLs
  • Develop microsites  and understand how to fully utilize micro-transaction


Course Syllabus

Module  1

Setting up WeChat as a foreigner

  • WeChat: an overview of the size and scope of its influence in china
  • An overview of the super-app’s capabilities
  • Setting up an official account: what is required?
  • A guide to the subscriptions available and what is best for you
  • Competitor analysis
Module  2

Selling on WeChat

  • A guide to using WeChat’s own sales platform
  • Options for developing own sales site on WeChat
  • An overview of WeChat’s payment services
  • A look at the CRM tools available on WeChat
Module  3

Marketing –Developing content

  • What does an effective content strategy look like?
  • A guide to targeting specific audiences on the platform
  • What type of content is well regarded on WeChat? And when is it best to post?
  • What are WeChat’s regulations on content?
  • Utilizing QR codes: a guide to online to offline marketing on WeChat
Module  4

Audience interaction and growth on WeChat

  • How to utilize Key Opinion Leaders (KOLs) effectively
  • Tips and tricks to engage with consumers
  • SEO on WeChat
  • Setting up incentives and loyalty programmes – do’s and don’ts
  • Developing a customer service function for the site
  • Utilizing location based features and micro sites to enhance brand awareness 
Module  5

Analysing the impact of a WeChat Campaign

  • How to measure click rate success
  • Social media monitoring tools: what is available?
  • Using the WeChat index

How does this online course work?

Real-life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
This course is based on the Know-See-Do principle. The completion of each individual module enables the quick implementation of specific activities in practice
Practical Application
Apply what you learn to real-life situations straight away with guidance from our detailed teaching materials and video recordings
Learn on-the-go
Materials are available 24/7 on our dedicated platform. Access your course anytime, anywhere
Certificate of completion
The certificate issued confirms the knowledge acquired by the participant and is available in a digital format for print or download
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
  • Frequently Asked Questions

     

    Does participation in the course give you any vocational rights?

    No, we do not grant vocational rights. The course is of a training nature. It aims to broaden and deepen the knowledge of participants from given thematic areas, using the knowledge of the best experts. 

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations. 

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.