Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Marketing has and will be inherently rooted in analytics, rich with collected data and insights. It is the responsibility of marketers to leverage a deeper understanding into how their websites function in order to optimise it for the customer’s journey. Bringing in these capacities in-house will value-add to an organisation’s marketing strategy and create an advantage for accelerated business growth.
Additionally, as an individual with some programming skills under your belt, you are able to address issues that crop up without sending a ticket to the support team. This technical background will help enhance your resume as you and the digital marketing landscape continue to move forward into a more technologically advanced future.
This unique online course will highlight the languages most commonly used by marketers to elevate their programming skills in this function. A focused deep dive will leave you with an intermediate knowledge in coding objectives, 4 different languages and their strengths in marketing functions.
This module will focus on what every programmer needs. Git allows you to store code you’ve created and collaborate with others on your projects.
HTML is the bread and butter of web development and understanding the specifics of domain hosting, meta description, title tags, and keywords will help you develop a more cohesive website and content that will elevate visibility. Use HTML to not just develop your website but format your social media posts in order to present a professional brand image.
This module shifts our focus into the backend programming language of Python. Python is the language to use when handling data. Whether you’re trying to interpret or manipulate data, spit out analytics on user regression or analyse social media mentions, this is the language to make it happen.
So you have a lot of data; how do you sift through it? SQL, also known as Standard Query Language is one of the simpler languages to learn with a function similar to Excel. By speaking in SQL, advanced queries, tracking reports and refining segments for your data warehouse become more accurate.
None! This course is appropriate for anyone interested in learning more about coding for web development and data warehousing.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining this course, you gain access to all materials, video lectures and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.