Sign up before 28 October 2020 to enjoy our pre-order rate.
Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
On January 15, 2020, Google announced that they will be gradually phasing out the use of third-party cookies in Chrome to be completed by 2020. Industry experts have said the removal of third-party cookies should not be a surprise and companies should have been planning and preparing, yet this announcement came as a surprise to many.
The move will have the greatest impact on marketers who rely on reach as a key benchmark for targeting audiences and new alternatives will need to be developed for advertisers to move forward without cookies.
Sign up for this course to learn more about the removal of third-party cookies, gain insights on the upcoming Google Privacy Sandbox and discover strategies for data harvesting and targeting alternatives.
Who should attend?
This module delves into functions of third-party cookies and reasons behind Google’s decision to end tracking code usage in Chrome. We look at the evolution of internet advertising, Ad-Tech, how cookies and tracking became ubiquitous and why new standards for consumer privacy are important.
GDPR EU is the strictest privacy and security law in the world, understand and study this regulation to protect your organisation in the age of privacy.
Google has announced a new developer sandbox to create Web Browser API’s that will eventually serve as privacy-preserving alternatives to third-party cookies.
This module delves into how these API’s function and how advertisers and digital publishers will be able to use them to create the same sense of personalisation that 3rd party cookies provide today.
This module looks at practical alternatives to enable targeting and personalisation, and looks at the future of addressability
None! This course is appropriate for anyone interested in learning more about alternatives to third party cookie targeting strategies.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.