Pre-order rate: USD49

Standard rate: USD139

*7% GST  on above rates is applicable for Singapore residents.

Certified Academy

Data Harvesting and Targeting Without Cookies

Master survival skills you need in a Cookie-less world



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TBA
Online
USD 49
YES

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About the course:

On January 15, 2020, Google announced that they will be gradually phasing out the use of third-party cookies in Chrome to be completed by 2020. Industry experts have said the removal of third-party cookies should not be a surprise and companies should have been planning and preparing, yet this announcement came as a surprise to many. 
The move will have the greatest impact on marketers who rely on reach as a key benchmark for targeting audiences and new alternatives will need to be developed for advertisers to move forward without cookies.  

Sign up for this course to learn more about the removal of third-party cookies, gain insights on the upcoming Google Privacy Sandbox and discover strategies for data harvesting and targeting alternatives.  

Who should attend?

  • Digital marketers or senior managers and above
  • Digital and advertisement publishers

Key learning outcomes:

  • Know how and why cookies and tracking codes became ubiquitous in online advertising and how advertisers are responding to personal data privacy regulations 
  • Understand General Data Protection Regulation (GDPR) and how it affects online advertisers
  • Understand Google’s Privacy Sandbox API’s and how and when this will affect advertisers
  • Learn alternative methods for advertisers to target audiences without using 3rd party cookies. 
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Course content

  • 6+ hours of on-demand training and instruction videos 
  • Earn a certificate upon completion 
  • Flexible and mobile learning mode 
  • 100% online course 
  • Opportunities to reflect on the way personal data is collected 


Course Syllabus

Module  1

Understanding Cookies, Tracking and consumer preferences

This module delves into functions of third-party cookies and reasons behind Google’s decision to end tracking code usage in Chrome. We look at the evolution of internet advertising, Ad-Tech, how cookies and tracking became ubiquitous and why new standards for consumer privacy are important. 

  • Background; How Cookies and tracking became ubiquitous 
  • What’s the difference between 1st, 2nd, and 3rd party cookies and tracking codes? 
  • How cookies build user profiles and how they are used by advertisers 
  • Understanding the types of data removed by Google from Chrome and the history behind Google’s decision. 
Module  2

Understanding the General Data Protection Regulation (GDPR)

GDPR EU is the strictest privacy and security law in the world, understand and study this regulation to protect your organisation in the age of privacy. 

  • General overview of GDPR, its history, rollout and reach 
  • Understanding how GDPR regulations affect data collection
  • Best Practice for Privacy and Transparency 
  • Understanding your DMP data and working with your Media Agency or Data Science team 
Module  3

Introduction to the new Google Privacy Sandbox

Google has announced a new developer sandbox to create Web Browser API’s that will eventually serve as privacy-preserving alternatives to third-party cookies. 

This module delves into how these API’s function and how advertisers and digital publishers will be able to use them to create the same sense of personalisation that 3rd party cookies provide today. 

  • What is the Google Privacy Sandbox API? 
  • What framework has Google set out for developers? 
  • How, when and where it affects advertisers 
Module  4

Alternatives to 3rd party cookies

This module looks at practical alternatives to enable targeting and personalisation, and looks at the future of addressability 

  • Using Google’s 1st party cookies in Chrome 
  • Upping your Social Media Game – Targeting on social platforms 
  • Understanding how to use CMS and Website Data 
  • Trading content for logged-in consumers - Learning from the walled gardens 
  • Invasive Workarounds to be aware of and how to avoid them 
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How does this online course work?

Real life best practices
We show real case studies, techniques and methods used by experienced specialists
Optimisation of learning
The course is based on the principle: Know-See-Do, according to which the completion of each individual modules enables the quick implementation of specific activities in practice
Practical application
Apply what you learn to real-life solutions straight away with guidance from our detailed teaching materials and video recording
Learn on the go
Materials are available 24/7 on our dedicated platform. Access your course any time, anywhere
Certification of course completion
The certificate issued confirms the knowledge acquired by the participant and documents the participant’s professional development, and is available in a digital format for print or download.
Top expert
  • World-class knowledge
  • Quality study materials
  • Practical exercises
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    Frequently Asked Questions

     

    What background knowledge is necessary?

    None! This course is appropriate for anyone interested in learning more about alternatives to third party cookie targeting strategies.

    Are there any dates for in-person meetings?

    No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.

    Will I receive a certificate after completing the course?

    Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.