Pre-order rate: USD49
Standard rate: USD139
*7% GST on above rates is applicable for Singapore residents.
About the course:
Marketing is an ever-evolving section of business and it is incredibly fast paced. This is primarily due to the rapid change in consumer behaviours that requires marketers to work faster than ever to keep up with the preferences of digital audiences. The rise of digital technologies could accelerate business growth, if it is used correctly. However, as the rate of emerging new technology increases exponentially while competition becomes increasingly intense, it has accelerated the pace of disruption, resulting in immense ambiguity and unease among business leaders.
Digital transformation is complex and many organisations are struggling with it. It is important to recognise that achieving success in digital evolution is a realistic and manageable goal. According to Forbes, 70% of digital transformation initiatives fail to reach their stated goals because of 2 primary reasons.
Lack of solid understanding of the root of the organisation’s issues
Failure to align internally to plan and execute transformation strategy.
This masterclass aims to support business leaders and organisations in embracing a “move fast and fail fast” culture to drive innovation and lead digital transformation from strategising to managing your team in Marketing.
Who should attend?
This module introduces the common hidden traps in business-model design, how to work with Cynefin (digital and complex models), how to understand and find function in business and your market, approaching your business with a lean approach, help your business to pivot to the right way forward.
Strategic thinking and planning is crucial in driving your business forward. This module examines how you can establish an effective strategy and roadmap to a successful digital transformation:
Organisational and cultural diversification is key to ensure sustainable growth for now and the future. At its core as the humans, the people who work with each other to get to those goals.
- Team oriented
What types of leadership are there, how can we improve and condition our leadership teams to organize themselves so that they are set up for success? This module is an introduction to leadership styles, characteristics, and teaches how to develop roles and their characteristics.
- Servant leadership
- Emerging leadership
- Command and control
Given the strategic orientation of the module, participants should typically have at least 5 years of professional experience in the Marketing.
No, there are no in-person meetings at an indicated place for this course. The whole course is based on online learning through an interactive educational platform. By joining the course, you gain access to all materials, video lectures, and online presentations.
Yes, at the end of the course, each participant will receive a certificate confirming the participation and completion of the course.